| Client: CDV Software |
| CDV Software is German Games Software
company with offices in Germany, London and LA. They are involved
in software development, in buying in international licenses
for software developed by third parties, in marketing, in
Public Relations and in sales and dispatch. One of their best-selling
titles is Cossacks. |
| |
| Objectives: |
 |
To announce the launch of an expansion
pack upgrade to the highly successful strategy game 'Cossacks',
called 'The Art of War'. |
|
To remind people of the Cossacks game one year
after launch. |
|
To drive sales of the game and the upgrade outside
the core markets of Germany and the UK. |
|
To market the game outside the usual 'gamer'
channels of the games press and online gaming sites. |
|
To market the game to 'non-gamers' |
| |
| Solutions: |
|
We generated a script based around the concept
of 'The Art of War', rather than making an ad for computer
games. |
|
The clip features a couple engaged
in domestic warfare because the man is more interested in
playing on his computer than in his woman. In a clever tactical
move, he feigns a move towards a goodwill gesture, before
taking the enemy out with a sideways strike. |
|
The situation and action is recognisable to
anyone, and is therefore relevant to every viewer, not just
video gamers. |
| |
| Results: |
|
Read the client's
testimonial |
