Leo Zullo, marketing manager, CDV Software Entertainment UK:

"Cossacks: The Art of War went straight into the charts at no: 3 (which for an expansion pack is EXTREMELY good) and even better because it beat the Black & White expansion pack, which launched the same week.

Sales of the title so far, are above our expectations, and will reach and exceed our targets of [number withheld at client's request] units, lifetime.

Sales of our original title Cossacks, have jumped from a static number 45 position, pre-launch of the viral and expansion pack, to a huge number 13... and very close to cracking into the top ten, (ONE YEAR AFTER launch).

The viral video that you guys created went down an absolute storm! It was unexpected, and both in delivery, product, and execution. The whole element of surprise was there, which created a BUZZ around the time of launch. For three days our phones didn't stop, and that was just with industry colleagues complementing the project... which was mainly down to you guys.

The viral created a hype in the minds of buyers also... lets not forget that! Without them, the product doesn't get stocked etc. So it capped a good campaign, and created the "hype" at the right time to a number of different audiences for a number of different reasons.

Site stats have increased, awareness increased, and foreign countries, because of the lack of direct speech in the viral, LOVED the campaign, so it spread over Europe to say the least. Sales of the original are far exceeding normal expectations, and chart positions are very close. I'll definitely use you guys again."